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Resume

Alexis Hart

Profile

Throughout my career, I have acquired valuable insights in strategizing, executing, and evaluating social media performance and email campaign efficiency. At CIADA, I played a pivotal role in enhancing our digital presence by significantly increasing social media reach and increasing our email open rate from 22% to 35% over two years. My experience has resulted in substantial increases in brand awareness and customer engagement for my previous employers.

Education

I earned my Business Degree from Mississippi State University, graduating in the top 10% of my class, with a focus on Marketing where I ranked in the top 5%. I also completed a minor in Finance, which provided me with a solid understanding of financial management and decision-making. Throughout my studies, I developed skills in strategic planning, market analysis, and digital marketing. My academic accomplishments highlight my commitment to excellence and my ability to blend business strategy with financial insight.

BACHELOR OF BUSINESS ADMINISTRATION

Mississippi State University

 May 2022 | Cum Laude​​

Experience 

SOUTHEAST DENTAL PARTNERS

Marketing Manager | July 2024 - Present 

  • Manage marketing materials for over 40 dental practices, including social media, websites, promotional content, and multi-channel campaigns; design ads, banners, and signs to enhance brand visibility.

  • Successfully launched a new pediatric dental practice location and implemented online scheduling across all offices, improving patient access and operational efficiency.

  • Collaborate with the finance team to manage a multi-million dollar marketing budget, develop strategic goals, and produce monthly reports on campaign performance, SEO efforts, and direct marketing initiatives.

  • Oversee website content development, ensuring SEO best practices to optimize Google rankings and drive web traffic, while working with external SEO partners to enhance online presence.

CAROLINAS INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION

Director of Marketing and Membership | August 2022 - July 2024

  • Drove a 42% increase in reach and 10% growth in followers by developing and curating engaging social media content.

  • Boosted annual convention attendance by 12% through orchestrating vendor coordination, securing locations, and executing an effective social media and email campaign.

  • Enhanced customer interaction and brand awareness with email campaigns achieving an average 35% unique open rate.

  • Analyzed Google Ads performance and updated keywords, identifying key insights to optimize campaigns and improve ROI

  • Successfully transitioned our CRM system to a WordPress-based platform, integrating and updating the new front-end website for improved functionality and user experience.

DEEP SOUTH POUT

Salesperson | August 2020 - May 2022

WEIDMANN'S 

Server  | May 2016 - August 2020

• Processed online orders swiftly, ensuring prompt shipment for satisfied customers.

• Collaborated with marketing team to create engaging social media content.

• Provided exceptional customer support by promptly responding to emails and social media messages and addressing inquiries

• Managed multiple tables simultaneously, ensuring a seamless dining experience for all guests

• Maintained the restaurant's cleanliness and presentation standards by setting tables.

• Delivered personalized and attentive service to guarantee an exceptional dining experience.​

CERTIFICATIONS

Fundamentals of Digital Marketing Course by Google Digital Garage. Google Ad Certification course by Google.

Google Display Certification course by Google

SKILLS

• Adobe

• CRM System Management

• Customer Service

• Digital Design

• Email Marketing

• Event Management

• Flex Dental

• Google Analytics

• Google Display

• Interpersonal Skills

• Open Dental

• Zappier

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